So I'd like to pick off, pick up where at least talk went off and present something in two or three parts depending on on what we feel like first, I'll go deeper than le went into what what values articulacy is I'll show you one methodology we've come up with for capturing values or sources of meaning and profiling people, profiling of people sources after that, I'll show how this can be used to create a kind of a to remedy some economic problems then if you guys want, we could go deeper. I have some sections on how to be a new kind of entrepreneur. We shall call a spade intrapreneur. And I think probably we won't have time today for a section on how this applies to large scale systems like Facebook and Amazon and things like that, how those systems might need to be redesigned. That's something I work on a lot.
Okay. So I want to follow at least talk with by going deep on values or surfaces and her talk she used these kinds of rough sentences And I want to make things a little more specific I'm going to do that in three steps say start by talking about containers. He's making some distinctions that Ali didn't make I got a I understand even when that's appropriate when you design something for meeting Then what's meaningful. In the next section on what's meaningful, I'll give a much more specific way of describing values. And finally, I'll talk about I'll end by circling back to the topics that Ellie covered and movement that we want to build together to remake the world. putting meaning first. putting meaning back in its proper place. center of things. So when do we Well, depends on when we're making what we're making. When is something about when is which when do we design with meaning at the center? Or depends on what we're making? I like to say that we can make people make things that people make buildings, rituals, and apps websites can be classified as funnels, tubes or spaces.